PADDY POWER BETFAIR OPT FOR WORLDPAY SERVICES
Payment processing and provision of gambling expertise defined under terms of agreement.
The newly merged Paddy Power Betfair gambling group has partnered payment services provider Worldpay for the provision of payment processing services and gambling expertise for its online customers.
Worldpay will provide Paddy Power Betfair with payments insights, knowledge and expertise to help grow its business and improve processing efficiencies – as well as supporting its global ambitions, a press statement said.
Worldpay boasts vast regulatory and gambling industry experience through which it has gained an “unparalleled view of consumer betting behaviour” integrated into its tailored products.
Paddy Power Betfair expects the partnership to enable the company to benchmark its performance, maximise payment acceptance and minimise fraud risk, while lowering costs.