Tuesday October 4, 2011 : Multi-platform deal with sports media company
William Hill has signed an exclusive sponsorship deal with ESPN for its televised UK coverage of Italy’s Serie A, the Russian Premier League and the Dutch Eredivisie, three of Europe's leading domestic football leagues.
The bookmaker will sponsor all of ESPN’s televised match coverage – live, delayed and highlights, with pre- and end-break TV bumpers. The sponsorship also extends to ESPN’s various preview and review TV shows around the leagues.
Furthermore William Hill has become the exclusive UK betting partner for ESPN's anticipated mobile app "ESPNsoccernet", a football news and information site. Along with display advertising, William Hill will be integrated into the app with a ‘bet now’ button enabling users to place bets on football action as it happens.
Completing the multi-platform deal, William Hill will run display banners and rich-media ads online with ESPNsoccernet.
Kristof Fahy, Chief Marketing Officer, William Hill, said: “ESPN is one of the leading names in sports media and we’re really looking forward to working with them. This multi-platform deal will enable us to promote our brand and services to millions of sports fans across the UK, while our mobile betting partnership with ESPN looks like a real winner.”
Alan Fagan, director advertising sales, ESPN EMEA: “Our agreement with William Hill, one of the UK’s leading brands, reflects how we can deliver value to top-flight advertisers, connecting them with loyal and passionate UK football fans across multiple screens.”