5/26/10 – The world's largest online poker room is giving one lucky pokerhead a chance to reach new heights in a promo prize that includes an all-expenses paid trip to the base camp of Mount Everest – the world's highest mountain.
"The ascent to the summit of Mount Everest has always stood as one of mankind's greatest feats, a brutal test of endurance achieved by only a handful of experienced climbers," a Pokerstars spokesman said this week.
"PokerStars is sponsoring the ascent of Mount Everest by the Patagonian brothers Damien and Willie Benegas, and the winning PokerStars player will accompany the pair to the base camp in the foothills of the Himalayas."
Literally adding the cherry on top in this unusual promo is an agreement that the brothers will play a hand of poker on the summit – if achieved that will be the highest hand ever played, and one that will be hard to beat.
Good works will also benefit from the venture, as the brothers Benegas will be raising money for a foundation whose aim is to keep Everest free from the rubbish that accumulates on the ascent. PokerStars will be donating $5 000 to the foundation.