Microgaming In New Deal With GVC Holdings
Microgaming agrees new content supply deal with GVC Holdings PLC. Microgaming has announced the signing of a new major casino software agreement with GVC Holdings PLC, the global sports betting and gaming group.
Throughout 2020, Microgaming’s industry leading casino offering will go live with an additional selection of GVC’s major online gaming brands, including Coral, Galabingo, Galacasino, Ladbrokes and Betdaq.
The agreement follows on from a deal penned in 2017 between the two gaming firms that saw Microgaming’s award-winning content be made available through GVC’s bwin, party casino and partypoker gaming sites in regulated markets such as Spain, Italy, Belgium and UK.
GVC will now be able to further enhance its existing casino offering and provide its players with access to Microgaming’s portfolio of exclusive content, including Immortal Romance, Thunderstruck II, Jurassic World, and Lara Croft Temples and Tombs, in addition to top-performing partner games.
Operating both online and in the land-based sector, GVC holds licenses in more than 20 jurisdictions and owns a comprehensive portfolio of established brands, with a combined heritage of over 250 years.
Andrew Clucas, Chief Operating Officer at Microgaming, comments: “Home to an extensive portfolio of leading brands, GVC are a key partner for Microgaming. Both Microgaming and GVC strive to provide the market with immersive, entertainment-driven experiences, and we look forward to further strengthening our relationship with them.”
Obdulio Bacarese, Director of Commercial Management at GVC, adds: “As casino players’ expectations are continuously evolving, it is imperative we continue to keep up with their demands and what better way to do so than partnering with Microgaming.
Microgaming’s immense experience, reputation and performance in delivering quality and innovative content is second-to-none, and we look forward to taking their portfolio of market-leading games live across our brands over the next few months to deliver a world class-experience to our players.”
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