Thursday April 16,2015 : PLAYTECH OPEN PLATFORM SIGNS LEO VEGAS
Mobile casino brand gains access to omni-channel content.
Mobile casino operator Leo Vegas has gone live on Playtech’s Open Platform, which comes complete with business intelligence capabilities and bonusing tools, allows licensees one-time integration and access to more than 500 in-house and premium branded games, and to a large library of game titles from more than 20 third-party suppliers.
LeoVegas is set to launch a significant number of Playtech-designed games in the coming weeks, while several other significant UK and international operators are in the latter stages of finalising similar agreements, a Playtech spokesman said Thursday, noting that the Leo Vegas agreement is "…a key strategic client win for Playtech Open Platform."
The operator will initially launch eight desktop and five premium Ash Gaming mobile titles including Heart of the Jungle, Bounty and the Beanstalk, Wild Gambler, and the 3D immersive game The Glass Slipper.
Existing Playtech Open Platform (POP) customers include bet365, Gala Coral, and Ladbrokes. The platform offers a mobile-first approach comprising more than 70 mobile games, with plans underway to double this alongside dual HTML5 delivery with desktop support by the second half of 2015.
POP also provides licensees with on-going support in order to maintain and drive innovation and performance. This includes real-time content and competitor performance league tables and the removal of underperforming suppliers.
Johan Styren, CEO, LeoVegas Gaming said: “Integrating the Playtech Open Platform further accelerates our momentum and adds great value to our consumer promise of always delivering the best gaming experience.”
Steve Schrier, VP Sales, Playtech said: “We have big plans for the platform and our content in 2015, particularly with our mobile-first, omni-channel approach and across expanding markets such as Scandinavia, and we are confident the next 12 months will be even bigger and better than the last.”