Gambling: Intraot Italian Plans
5/18/10 – The interactive division of Intralot Group and Swedish online gambling software provider Net Entertainment has signed a cooperation agreement for the provision of online casino games in Italy.
The agreement provides initially for the integration of NetEnt's CasinoModule product suite, with the Intralot Interactive Gaming Platform, fully complementing existing games and ensuring a unified customer experience.
The parties also agreed to seek further opportunities in other territories where internet gaming is regulated by national governments.
The launch of the new online casino in Italy is subject to Intralot obtaining the requisite licensing from the Italian regulator AAMS, which the company hopes will come about during the second half of 2010.
The agreement also provides for the provision of the NetEnt CasinoCafe product suite by Net Entertainment, for use in Intralot's wide retail network in Italy, again subject to the approval of regulators.
George Zenzefilis, general director of Intralot said this week: "We welcome Net Entertainment as our online casino partner in Italy. The CasinoModule will ensure that Intralot will offer a globally leading casino product to our player base.
"Through this partnership Intralot will be among the first to offer online casino games in Italy, after the upcoming liberalization of the market.
"This partnership will further allow the expansion of our product portfolio, in a fully integrated manner, offering our players a unique gaming experience. We believe that [the] online casino [sector] in Italy will be a very lucrative market with high potential."
"We are very proud that Intralot Interactive has chosen us as their online casino provider for Italy," said Johan Ohman, CEO at Net Entertainment. "A world leading company has recognized Net Entertainment's CasinoModule as the most successful tool on the market today.
"Intralot has an impressive track record and an ambitious casino strategy."
The Intralot deals is the third major Italian market agreement achieved by NetEnt in recent months; the company has previously signed up Bwin's Gioco Digitale and and Bwin.it. Last year the giant Italian gambling group Microgame signed up for CasinoModule
