Written 6/2/11 :
Scratch card specialist sub-licenses top licensed brands, including Monopoly
Gambling software and game provider International Game Technology has announced an agreement with online scratch card specialist NeoGames to sub-license top game brands, including Monopoly, for the creation of online instant win and scratch card games.
The agreement is a first of its kind for IGT’s interactive division and allows NeoGames to create products based on the IGT’s impressive stable of leading brands.
Monopoly is the first brand to be sub-licensed from IGT with the release of Monopoly Riches. The NeoGames’ instant win game based on this popular offering is available in multi-language and multi-currency, with a top award of 200,000 currency units. The title is offered to all branded operations of NeoGames.
Featuring a miniature Monopoly board, players will be empowered by classic game elements including Chance, Community Chest and Go. Bonus features are activated when virtually landing on the iconic Jail, Just Visiting, Electric Company, Water Works or Free Parking spaces.
Gideon Bierer, IGT executive vice president of Interactive said, “Taking the brands we work with to a wider audience is a great opportunity for IGT, NeoGames and their players. We have worked closely with NeoGames to ensure that the Monopoly Riches online instant win game provides players with the universally recognised excitement that the brand delivers."
Shay Bar-Josef, managing director at NeoGames International, said, “This is an exciting moment for us as we are now able to offer first-class branded content for our instant win and scratch card online games.”
IGT provides online and mobile gaming solutions for regulated markets through its global Interactive division, which was created by the merger of the company’s WagerWorks and Million-2-1 groups.