PLAYTIKA ACQUIRES POKER FRIENDS APP

Monday September 7,2015 : PLAYTIKA ACQUIRES POKER FRIENDS APP DEVELOPER

Big Blue Parrot speculated to have cost $10 million.

Caesars Interactive Entertainment’s Playtika has acquired Israeli startup Big Blue Parrot (BBP), developer of the popular Poker Friends app.

Although the consideration was not disclosed, news agency Globes said sources estimate the deal to be around the $10 million mark.

“Gilad Almog, BBP’s founder, together with his team, will enable us to continue expanding our reach in the global market and moreover to hold onto our position in Israel as the leader of the gaming industry,” said Playtika co-founder and chief executive officer Robert Antokol.

“As a large web-based company in Israel, Playtika sees itself as supporting the overall goals of the local industry by giving opportunity to local entrepreneurs and innovators in the field.”