WCRS LANDS SKYBET’S GBP 9 MILLION AD ACCOUNT

Posted 3/3/11 : First work for the company will break later this year
 
Sky Bet's advertising account, which currently incorporates Sky Bet sports betting, Sky Vegas, Sky Bingo and Sky Poker, has been awarded to WCRS&Co, a relatively young creative agency based in London.
 
The account, worth GBP 9 million will predominantly include TV, outdoor, radio and digital activity – with the first work from WCRS&Co due to break later this year.
 
Past Sky Bet advertising across all its brands was previously handled by its own in-house marketing team.